Busselton is situated approximately 220km south of Perth and is the most popular holiday destination in rural Western Australia. Busselton has been awarded Top Tourism Town status in the state for both 1995 and 1996. The Shire covers 1454 km² and contains a gateway to many attractions and towns in the South West of the state. Moderate weather conditions are enjoyed with an average maximum temperature of 22.1°C and an average minimum temperature of 11°C. The temperature remains in the high 20's or above between December and February. The average annual rainfall is 864 millimetres with the wettest months usually being May to October.The area is very good for agriculture, including viticulture, dairy and beef cattle.
The west coastal area of the Shire contains some of the states most famous surfing breaks and a number of the states best known and most prestigious wineries and caves.