After 41 years in business, ACTON remains the dominant force in the real estate market in Western Australia because of the original vision: commitment and innovation of two extraordinary people - John Davies and John Martin.

For the record, both men are the founding partners of ACTON, and continue to offer advice and direction to the Group.

Over the past 41 years, both men have contributed to building one of the most respected real estate companies in Australia. Through their innovation and commitment to ACTON.

However, the success of ACTON was also based on a clear vision both men shared when they established ACTON back in 1969. That vision was to create a professional real estate company which set a benchmark for high ethical standards.

"We wanted to develop a real estate company that was an integral part of the local community since we knew many of the people who would use our services. It was therefore important that we always were seen to do the right thing by our clients and as a result we developed a very good reputation," says John Martin..

When both men established ACTON in 1969, the real estate industry in Western Australia was highly unregulated.

At the time both men were business friends - John Davies had a highly successful sales background and John Martin was an engineer. However, both men wanted to establish a new business together and after careful examination they decided to enter the real estate industry. It was to prove a winning formula since John Martin's management experience in the office was to complement John Davies sales experience.

From the outset, they were determined to set professional standards, which set a benchmark for the entire real estate industry in Western Australia.

It is a subject that John Davies speaks with passion about when he says ACTON was determined to set itself apart from other real estate companies through this commitment to professional standards.

"From the outset, we took a military approach to our presentation by insisting that all of our sales executives dressed in smart business attire and started work promptly

each morning at 8:30 am. We only selected people to join our business who could demonstrate four characteristics - honesty, enthusiasm, energy and commitment," he said.

Both men also reinforced this corporate and professional culture, which was to permeate ACTON, by giving their real estate business a company name.

Real estate companies until that time were built around an individual and had the name of that licensee incorporated into the overall name of the particular real estate company.

"It was something which even REIWA, our industry institute, insisted upon. However, with the success of ACTON, REIWA dropped this requirement in 1973 and this ensured that the overall real estate industry in Western Australia could take a more corporate approach," adds John Davies.

Through the influence of John Martin and John Davies in the first half of its 41 year history, and John Coleman throughout the second half and to this day, ACTON has not only broken the mould of real estate in Western Australia by setting very high ethical and professional standards, but also changed the way real estate is marketed in Western Australia.

ACTON understands the importance of connecting with the local community and developing a strong reputation with their client base.

Looking back over the past 41 years, all agree that the success of ACTON has been no surprise to them. It was built on strong, honest and honourable foundations. That is perhaps the best tribute to their dedication and innovation over the past 41 years - making an extraordinary vision become a reality.

And according to John Coleman, who has been the architect of the continuing dominance of ACTON throughout Western Australia in the past decade, the addition of conveyancing and financial services is just the tip of where ACTON hopes to go in the next 40 years.